How to Use Social Media for Your eCommerce Business | Elite EMarketing

If you’re looking for ways to improve your e-commerce sales significantly or on the hunt for new channels to bolster your current effort, consider marketing on social media. The following tips will help you use your social networks to support your sales efforts.

1. Add buy buttons to your pages.

In the past, digital marketers wanted to funnel all visitors to their websites to generate sales. With advancements in social media technology, customers can purchase your item directly from Facebook without ever visiting your site. Social media platforms are no longer just informational, but can also be a form of direct sales, essentially decentralizing the sales funnel.

Social media is a critical channel for your e-commerce marketing efforts. These four practices will help you maximize your sales without too much marginal effort.

2. Be where your audience is

There are plenty of options when it comes to social media platforms with the likes of Facebook, Pinterest, YouTube, Snapchat, Instagram and Twitter all vying for your registration and daily log-in. Despite this level of choice, what you need to remember is that your target audience may not frequent some of these platforms. For your marketing to be effective, you need to choose the platform that your audience uses. In other words, you need to go where your target audience is.

3. Post more images

Images help to drive social media engagement so if you want to catch the attention of your audience, make sure you use a compelling image alongside your post.

4. Simplify the purchase process on social media

Customers want to be able to complete their purchases quickly and easily. This means there should only be a few steps to take the buyer from the discovery stage through to check out.

Use features like a “Buy” or “Shop Now” button on your Instagram and Facebook ads to help make this goal a reality.

If you’re planning to sell on Pinterest, you can also use Buyable Pins. These Pins enable customers to click on a “Buy” button on the Pin and go straight to the checkout page. Buyable Pins simplify the purchase process significantly, which can enhance customer experience and improve sales.

5. Use YouTube to Showcase Your Products

One of the active marketing channels that eCommerce websites can utilize video. YouTube is the second-largest most visited site (and Google’s company) and can drive massive traffic to our website since Google also indexes the videos on search results. Knowing the effectiveness of videos, you can use YouTube creatively to dominate the searches for the products that you stock

6.Integrate Social Media on Your Website

Make it easy for visitors to share your products or content on social media by integrating social media sharing buttons on your website. Be active on different social networks and build a community of loyal connectors. Integrate a blog on your eCommerce site and use it to post company announcements, tips for your customers, product announcements and so on.

Get into Social Media for Your E-commerce Business Now!

Building a social media presence doesn’t happen overnight. You can use social media as one of your main advertising channels for your products, but you have to build an audience first, and if you want to make money, it better be a large audience.

Plus, you’ll need to figure out where your branding fits into your social media persona. Grab your accounts now, and if you already have them, start posting as soon as possible with product descriptions, special offers, and quick graphics and advertisements.

Each social networks offers its own unique opportunities and challenges; you cannot simply apply the same techniques to Twitter as to Facebook, or use the same strategies on LinkedIn and Pinterest. Qualified and experienced consultants can identify the correct content and plan to be applied to the correct platform and audience. For example, Facebook management is a primarily visual role, with fans responding well to attractive photos, humorous graphics, and witty statuses. Whereas connections on Linkedin – a network for professionals – prefer weightier, more serious news stories and how-to guides.

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