HOW TO REDUCE YOUR WEBSITE BOUNCE RATE | ELITEEMARKETING
The golden guideline goes this way: the lower your bounce rate, the better the user experience; the better the user experience, the greater the chance of higher conversion rates. It is that simple. So, how could you reduce the bounce rate and keep it low?
Bounce rate calculates the times when guests go to your site page and then leave it without playing out some other activity on the website (i.e. clicking on a CTA button, going to another page, etc.).
"A bounce is a single-page session on your site. It is determined explicitly as a session that triggers just a single request to the Analytics server, for example, when a client opens a solitary page on your site and after that exits without setting off some other requests. Skip rate is single-page sessions separated by all sessions or the percentage of all sessions on your site in which users viewed only a single page.”
An ideal bounce rate? Depends on the page goals.
Is it possible to achieve a 0% rate? Not likely. Indeed, even the 20% might be considered as some sort of a metric error.
So what is a good bounce rate then? It is 30-50%.
As a matter of fact, if your website analytics show the bounce rate of 30-70%, you are doing fine and dandy. On the off chance that it goes over 70%, you may have the motivation to be concerned. Furthermore, if your bob rate goes past 80%, well, something is certainly wrong and your site is calling for help.
Be that as it may, before you do anything, check out the average bounce rates for your industry or the landing page goal.
Users who have entered your site page may leave after various periods of time, and it may be caused by various issues.
At the point when clients leave following a couple of moments, it, for the most part, implies that something rebuffed them from that page (e.g. slow page load, overcrowded interface, loud video sound on auto-play, too many ads, etc.).
When users leave after 30 seconds to 1 minute, they may have had checked the substance searching for the ideal answers. They may have discovered what they were searching for, yet on the other hand, they may have not discovered it and it was the reason behind leaving.
At the point when clients remain for a couple of minutes on one page, it, as a rule, entering that they have observed the substance to intrigue and potentially applicable to their pursuit inquiry. On the off chance that they leave your site a while later, it will imply that you didn't figure out how to keep them on location and influence them to cooperate, so the content.
All things considered, let us accept that you need to rank high in Google query items.
Since Google RankBrain entered the scene (with its machine learning capacity) as a component of the Hummingbird calculation, client association with list items has turned out to be a standout amongst the most critical positioning signs.
At the end of the day, if Google's calculation sees that clients are pogo-staying through outcomes, entering certain pages and afterward bobbing off them very quickly, it will presume that those outcomes are not noting the given inquiry, and it will change the outcomes next time clients type similar watchwords. So it might diminish your rankings in the event that you are not giving significant substance.
How to attract the right traffic to your website and prevent users from leaving?
If you want to increase the users’ engagement on your website and make that bounce rate go down, you can start with the following guidelines.
Place yourself into the client's shoes and consider the page performance that will make you a happy user.
Page load in 2 seconds? Yes, please.
Clear screen? Natural interface? Large CTA buttons? Yes, yes, and yes.
A few easy steps to follow? Perfect.
On the off chance that you see that your site isn't up to its fullest potential, go on and boost up its performance.
For the purpose of bringing the bounce rate down, you ought not to pack the page with all sorts of ads, notifications, several different calls to action, or confusing user paths.
You need to provide an excellent user experience.
Let your web page look elegant and simple to utilize, give a savvy route bar, smooth exchanges, and clear strides on the voyage through your site – from the entrance page to the ideal change step. It likewise requires making meaningful landing pages
High performing sites are surely going to engage with clients in a much thorough manner. Site execution is critical for your online business, so you should focus on optimizing your code, your content, your images, your web fonts, and other elements.
You can attempt the beta version of the web.dev device that Chrome Developers have launched in 2018. You can test your URL over there, and you will get rich results with clear advice on what should you correct and change.
On one hand, you have a page format which is generally basically intelligent, isn't that so? There is a route bar inside the website header, contact, and legal data in the footer, a unique illustration up front to grab user’s attention, and some additional information on a sidebar.
But what about the content layout? Have you contemplated the sensible, instinctive, and eye-getting method for structuring content too?
It is about cautiously formatting the web copy, picking the title fonts, subheading font sizes and image dimensions, designing the looks of the tables, quotations and anchor text within blog posts, etc.
Overall that, you need a high-quality, original content that will be informative, educational, interesting, entertaining, and above all – relevant for your target audience.
It means that you have to give careful consideration to the microscopy also – every one of those words that you put in forms, CTA buttons, pop-up messages, visit bots, spring up boxes, and other interface resources. It implies that you should need to employ an expert UX writer or a substance strategist to make everything lined up with your image's tone and voice.
At the end of the day, on the off chance that you imagine that your site has a low-quality substance, revamp it, reproduce it, refine it, and make it really profitable to your clients. We believe that you are going to see the reduce of bounce rate after a short period of time.
In order to achieve web accessibility, you should:
If you want to check the current state of your website regarding the accessibility, you can attempt the online apparatuses you can try the online tools like AChecker, Web Accessibility Checker, Wave evaluation tool, and others.
For instance, if you own a shoe-manufacturing business for a considerable length of time, you are most likely an ace of your specialty. Be that as it may, do you know your clients, have you learned about their online shopping habits?
Try not to be reluctant to jump into the research and make client venture maps to become familiar with their way towards your items, and become more acquainted with their pain points, needs, and desires.
From that point onward, you will get a much clearer picture of what your clients/purchasers/customers would type into the online search box.
Your prospects may ponder about the manual shoe-making procedure or feeling anxious to locate the best fit for their wedding suit. In any case, with all the exploration information added to your repertoire, you could anticipate the expressions they will hunt, and afterward optimize your site and inner pages for those keywords.
If it's not too much trouble note, SEO best practices demonstrate that one page ought to be improved for one catchphrase. Additionally, there is no need reason to optimize a website for hundreds of keywords. Instead, do thorough research and chose your keywords wisely.
So, next time users step by your online store, they might want to stay a bit longer to cruise around, maybe even make a purchase in the end. That way, your bounce rate is going to keep on falling down.
If you have a website with a great deal of traffic coming from Google and other relevant links, good for you! Yet, on the off chance that you see that a lot of guests go to your pages and leave after just a couple of moments spent on one page, well, it implies that you may have an issue with the high bounce rate.
In order to reduce that bounce rate and keep your website visitors stress-free, you should consider making some changes or a complete redesign of your website.
In short, our recommendations include:
This may look like a long list of tasks, but these are all simple steps that you can follow to make your users more engaged with your website and bring that bounce rate down.
We wish you good fortune!
Stay tuned, as we are going to clarify it.
First of all, let us see what precisely the bob rate is.Bounce rate calculates the times when guests go to your site page and then leave it without playing out some other activity on the website (i.e. clicking on a CTA button, going to another page, etc.).
Google Analytics characterizes it like this:
"A bounce is a single-page session on your site. It is determined explicitly as a session that triggers just a single request to the Analytics server, for example, when a client opens a solitary page on your site and after that exits without setting off some other requests. Skip rate is single-page sessions separated by all sessions or the percentage of all sessions on your site in which users viewed only a single page.”
An ideal bounce rate? Depends on the page goals.
Is it possible to achieve a 0% rate? Not likely. Indeed, even the 20% might be considered as some sort of a metric error.
So what is a good bounce rate then? It is 30-50%.
As a matter of fact, if your website analytics show the bounce rate of 30-70%, you are doing fine and dandy. On the off chance that it goes over 70%, you may have the motivation to be concerned. Furthermore, if your bob rate goes past 80%, well, something is certainly wrong and your site is calling for help.
Be that as it may, before you do anything, check out the average bounce rates for your industry or the landing page goal.
For what reason ARE USERS LEAVING YOUR PAGE
Users who have entered your site page may leave after various periods of time, and it may be caused by various issues.
At the point when clients leave following a couple of moments, it, for the most part, implies that something rebuffed them from that page (e.g. slow page load, overcrowded interface, loud video sound on auto-play, too many ads, etc.).
When users leave after 30 seconds to 1 minute, they may have had checked the substance searching for the ideal answers. They may have discovered what they were searching for, yet on the other hand, they may have not discovered it and it was the reason behind leaving.
At the point when clients remain for a couple of minutes on one page, it, as a rule, entering that they have observed the substance to intrigue and potentially applicable to their pursuit inquiry. On the off chance that they leave your site a while later, it will imply that you didn't figure out how to keep them on location and influence them to cooperate, so the content.
What can you do about it?
All things considered, let us accept that you need to rank high in Google query items.
Since Google RankBrain entered the scene (with its machine learning capacity) as a component of the Hummingbird calculation, client association with list items has turned out to be a standout amongst the most critical positioning signs.
At the end of the day, if Google's calculation sees that clients are pogo-staying through outcomes, entering certain pages and afterward bobbing off them very quickly, it will presume that those outcomes are not noting the given inquiry, and it will change the outcomes next time clients type similar watchwords. So it might diminish your rankings in the event that you are not giving significant substance.
What can be done?
How to attract the right traffic to your website and prevent users from leaving?
If you want to increase the users’ engagement on your website and make that bounce rate go down, you can start with the following guidelines.
4 SIMPLE STEPS TO LOWER YOUR BOUNCE RATE
1. MIND THE OVERALL WEBSITE PERFORMANCE
Place yourself into the client's shoes and consider the page performance that will make you a happy user.
Page load in 2 seconds? Yes, please.
Clear screen? Natural interface? Large CTA buttons? Yes, yes, and yes.
A few easy steps to follow? Perfect.
On the off chance that you see that your site isn't up to its fullest potential, go on and boost up its performance.
For the purpose of bringing the bounce rate down, you ought not to pack the page with all sorts of ads, notifications, several different calls to action, or confusing user paths.
You need to provide an excellent user experience.
Let your web page look elegant and simple to utilize, give a savvy route bar, smooth exchanges, and clear strides on the voyage through your site – from the entrance page to the ideal change step. It likewise requires making meaningful landing pages
High performing sites are surely going to engage with clients in a much thorough manner. Site execution is critical for your online business, so you should focus on optimizing your code, your content, your images, your web fonts, and other elements.
You can attempt the beta version of the web.dev device that Chrome Developers have launched in 2018. You can test your URL over there, and you will get rich results with clear advice on what should you correct and change.
2. GET RID OF POOR-QUALITY CONTENT
On one hand, you have a page format which is generally basically intelligent, isn't that so? There is a route bar inside the website header, contact, and legal data in the footer, a unique illustration up front to grab user’s attention, and some additional information on a sidebar.
But what about the content layout? Have you contemplated the sensible, instinctive, and eye-getting method for structuring content too?
It is about cautiously formatting the web copy, picking the title fonts, subheading font sizes and image dimensions, designing the looks of the tables, quotations and anchor text within blog posts, etc.
Overall that, you need a high-quality, original content that will be informative, educational, interesting, entertaining, and above all – relevant for your target audience.
It means that you have to give careful consideration to the microscopy also – every one of those words that you put in forms, CTA buttons, pop-up messages, visit bots, spring up boxes, and other interface resources. It implies that you should need to employ an expert UX writer or a substance strategist to make everything lined up with your image's tone and voice.
At the end of the day, on the off chance that you imagine that your site has a low-quality substance, revamp it, reproduce it, refine it, and make it really profitable to your clients. We believe that you are going to see the reduce of bounce rate after a short period of time.
3. IMPROVE THE WEBSITE ACCESSIBILITY
On the off chance that you need your site to be open to everyone (and you should), please have in mind the diversity of your users, as well as their short-term or long-lasting disabilities.In order to achieve web accessibility, you should:
- Mind the background and foreground color contrast
- Make a good contrast between text and background
- Provide multiple font sizes to choose from
- Use the plain language and make your content readable
- Make the website navigation easy to understand
- Enable keyboard navigation
- Provide Alt text for every image to make them available for screen readers
- Provide subtitles for every video, along with transcripts whenever possible.
If you want to check the current state of your website regarding the accessibility, you can attempt the online apparatuses you can try the online tools like AChecker, Web Accessibility Checker, Wave evaluation tool, and others.
4. Pick YOUR SEO KEYWORDS WISELY
Regardless of whether you run an online educational institution or you have an eCommerce webpage with a huge number of items, you should be aware of the specifics in your niche and your industry.For instance, if you own a shoe-manufacturing business for a considerable length of time, you are most likely an ace of your specialty. Be that as it may, do you know your clients, have you learned about their online shopping habits?
Try not to be reluctant to jump into the research and make client venture maps to become familiar with their way towards your items, and become more acquainted with their pain points, needs, and desires.
From that point onward, you will get a much clearer picture of what your clients/purchasers/customers would type into the online search box.
Your prospects may ponder about the manual shoe-making procedure or feeling anxious to locate the best fit for their wedding suit. In any case, with all the exploration information added to your repertoire, you could anticipate the expressions they will hunt, and afterward optimize your site and inner pages for those keywords.
If it's not too much trouble note, SEO best practices demonstrate that one page ought to be improved for one catchphrase. Additionally, there is no need reason to optimize a website for hundreds of keywords. Instead, do thorough research and chose your keywords wisely.
So, next time users step by your online store, they might want to stay a bit longer to cruise around, maybe even make a purchase in the end. That way, your bounce rate is going to keep on falling down.
CONCLUSION
Let us wrap it all up.If you have a website with a great deal of traffic coming from Google and other relevant links, good for you! Yet, on the off chance that you see that a lot of guests go to your pages and leave after just a couple of moments spent on one page, well, it implies that you may have an issue with the high bounce rate.
In order to reduce that bounce rate and keep your website visitors stress-free, you should consider making some changes or a complete redesign of your website.
In short, our recommendations include:
- Checking your website performance
- Speeding up the page load time
- Keeping your code clean
- Keeping the user interface clean
- Reducing the number of ads and pop-ups on page
- Refining your website content
- Performing a wise SEO optimization
- Making your pages more accessible
- Providing a bespoke user experience
This may look like a long list of tasks, but these are all simple steps that you can follow to make your users more engaged with your website and bring that bounce rate down.
We wish you good fortune!
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