What are the new trends for SEO? | Affordable Social Media Marketing Services

As we start another year, it is presently time for the advertisers to think once again into the world of search in 2018 to see what strategies have worked and what needs improvement. Google changes each year thus does the SEO trends and techniques. Marketers and webmasters are constantly finding opportunities to outgrow the competition and grow their businesses.

2018 has seen some real changes in the pursuit world and it has been energizing for the greater part of the SEOers. The year began with a declaration of the 'speed update' which was discreetly released in the long stretch of June. Notwithstanding the updates in the speed calculation, Google likewise presented Medic refresh for 'YMYL' locales. Along with the changes in the algorithms, Google also made changes within Search Console & Google My Business pages.

Based on the above changes, let’s look at some SEO strategies & techniques that will work in 2019 to dominate the SERP features.

• Optimize for Google’s Mobile First Index

• Voice is the new Search

• Optimize not just for SERP

Let’s take a deeper look at each of the trends and what the industry experts have to say about it.

1. Optimize for Google’s Mobile First Index

Towards the finish of 2018 most webmasters, admins began getting the alarming message ‘Mobile-first indexing enabled’, which implies Google will crawl and index the portable rendition of the webpage to rank your pages when a search is performed on mobile phones.

High-Quality Content

Google reported the mobile first indexing and most webmasters were told by messages in 2018. From that point forward, advertisers are moving their work area variant of the site to an advanced portable form. When assembling the mobile version of the site, most advertisers will, in general, abbreviate the substance. In any case, the truth of the matter is, portable clients need high-quality content as work area clients. Try not to miss on the visual substance like pictures, recordings, and infographics. These components ought to be open on cell phones in the meantime they ought to likewise be crawlable and indexable for search engine crawlers.

Google Search Console Verification

On the off chance that you have a different mobile version for your site, make a point to include the property in Google Search Console and verify the property. This will get the live issues related to crawling & indexing the mobile site.

Setup Structured Data

Structured information or schema markup contributed to the SERP includes in the last year. From recipes, reviews, jobs, site links to name a few, 2019 primarily seems to dominate more of these rich & useful snippets in order to add more to the search engine users. We will discuss the structured snippet in detail, further below.

2. Voice is the new Search

For what reason do marketers stress on Voice Search to be the next big thing in 2019? 

Voice search is growing insanely. When taking a gander at the realities for 2018, as mentioned by Brian in his SEO study on Voice look, 20% of the considerable number of ventures are voice search. Most SEO's are presently engaged optimizing to the voice search enabled devices, services like Siri, Ok Google & Echo, we see a rise in the number of voice command apps.

Each product based site can have a voice look which makes it simpler for clients to discover an item on command. The best example is the voice search of Pricekart.com. This price comparison website has integrated voice search making it lot accessible for the users to compare the prices.

How to optimize the website for Voice Search?

Content can be optimized for voice search in the event that we understand the client intent and what results are rendered. Here are some easy wins to dominate the voice search in 2019:

Content needs to rank high in Search results

The study shows that the voice search answers are for the most fetched from the content pages ranking in the main 5 positions on Google. 40% of the Voice search answers originate from Featured snippets. In the event that you are as of now positioning for #0 position, you may just need to optimize your result to make it increasingly exact. 

For the sites that are ranking in the top 5, if you need to make it to the voice search result, you need to include questions that deliver spot-on answers.

3. Optimize not just for SERP

As referenced above, Google has rolled out a few drastic changes in the SERP includes not simply adhering to the traditional flow of results. SERP features were acquainted with give the most applicable and valuable data to address the client's inquiry rapidly. For advertisers, these SERP highlights are an extension to improve the traffic and CTR. 

While analyzing the substance on a webpage, advertisers would take a gander at the nature of the content, the stream of the substance with suitable header tags and appropriate usage of pictures. Nonetheless, in the event that you have to rank for the highlighted piece or Position Zero, the substance needs to incorporate inquiries and exact answers that are explicit to the question. 

Notwithstanding the Position Zero, Google likewise presented a rich bit which features reviews, site links, look boxes, Local pack, video snippets, knowledge panels, and so on., to give supportive data to the clients. It is up to each business to showcase any relevant information that will add value to the existing result in order to drive traffic to the website and improve the CTR.

Optimize for Bing

Bing has been equally active as Google. You probably might not ignore the Bing updates and how you can drive the traffic from Bing search to kick off 2019 stronger.